Led by design researchers, INTUIT has brought together an interdisciplinary team of UK-based experts. The INTUIT programme is fundamentally ‘co-created’. This means that our research is collaboratively defined and conducted between University partners, partnering organisations and stakeholders. Partners include: experts in the lived experience of HIV and their advocates; clinicians; experts in public health surveillance; Internet ethicists; and socially responsible innovators and ‘digital disruptors’ in healthcare and cybersecurity who envision markets for new products and services. These stakeholder representatives sit on a Strategic Advisory Board (SAB) for the project.